New Homes Marketing Consulting Services
MARKET RESEARCH
(A) Analysis of demographic and sociographic buying groups in order to define and quantify potential Target Market.
(B) Product Development - review possible Model options and recommend layouts, exterior design and standard features
(C) Advise regarding Pricing from the viewpoint of "salability" based on Market comparison and review of Competitor's offerings rather than a "cost -based determination
MARKETING IMAGE AND SALES PACKAGE DEVELOPMENT
(A) Select project Name and create Logo and image identifiers
(B) Advise regarding number and choice of models and develop packaging materials to present layouts and standard features
(C) Create concept for marketing brochures, signage and advertising layouts and co-ordinate production of same
MARKETING STRATEGY
(A) Prepare Media Schedule and Budget - recommend size of ads, when and where to place them from initial start up levels to on-going sales support; co-ordinate implementation of same
(B) Special Events and Buyer Incentive Programs: develop and implement incentives and special events to maintain high level of continuous activity
(C) Publicity: Utilize established network of local contacts to generate "free Press"
(D) Follow-up System and Traffic Reports- design a client follow up program, monitor results and develop structure for reporting on activity to Builder
SALES MANAGEMENT
(A) Sales Office: Organize set-up and staffing of Model Home, personally attend to Open House Hours as required
(B) Sales Agreements: Prepare and negotiate Sales Contracts
(C) On-going Customer Service: Meet with Purchasers
to select finishing details
(D) Re-Sale support to maximize saleability of back-up properties
(E) Full MLS exposure of site inventory
MARKET RESEARCH
(A) Analysis of demographic and sociographic buying groups in order to define and quantify potential Target Market.
(B) Product Development - review possible Model options and recommend layouts, exterior design and standard features
(C) Advise regarding Pricing from the viewpoint of "salability" based on Market comparison and review of Competitor's offerings rather than a "cost -based determination
MARKETING IMAGE AND SALES PACKAGE DEVELOPMENT
(A) Select project Name and create Logo and image identifiers
(B) Advise regarding number and choice of models and develop packaging materials to present layouts and standard features
(C) Create concept for marketing brochures, signage and advertising layouts and co-ordinate production of same
MARKETING STRATEGY
(A) Prepare Media Schedule and Budget - recommend size of ads, when and where to place them from initial start up levels to on-going sales support; co-ordinate implementation of same
(B) Special Events and Buyer Incentive Programs: develop and implement incentives and special events to maintain high level of continuous activity
(C) Publicity: Utilize established network of local contacts to generate "free Press"
(D) Follow-up System and Traffic Reports- design a client follow up program, monitor results and develop structure for reporting on activity to Builder
SALES MANAGEMENT
(A) Sales Office: Organize set-up and staffing of Model Home, personally attend to Open House Hours as required
(B) Sales Agreements: Prepare and negotiate Sales Contracts
(C) On-going Customer Service: Meet with Purchasers
to select finishing details
(D) Re-Sale support to maximize saleability of back-up properties
(E) Full MLS exposure of site inventory
